Mazda and HellRaisers extended partnership
Author: Hawk Live LLC
Last updated:
The organization HellRaisers, on its website, announced the renewal of its partnership with the Mazda car brand.
During the three months of this partnership, HellRaisers have test driven five MAZDA models and made six videos. We reached more than 6 million users, with our partnership collaborations reaching 1,7 million contacts on social media.
Head of Marketing and PR of the official MAZDA importer in Ukraine Tatiana Sheremet’s comment:
We’ve never collaborated with esports before, but thanks to this we’ve been able to reach an audience of thousands even during quarantine. We’re the first car brand in Ukraine to have done this, but it’s the ones willing to risk that get the best results.
Development Director Tatiana Kuzmenko’s comment:
This is an important partnership not just for Mazda and HellRaisers, but for the market in general. In the first 3 months, we focused on video content and introduced the brand to our fans. We’ll keep engaging our audience in new projects, which we’re already working on. We’re very glad to see our partner satisfied with the results and ready for further cooperation.
In addition, Aleksey «Magician» Slabukhin, the General Director of HellRaisers, said that the organization is finishing negotiations with two more partners, and one of them will be announced soon.
