5 ways to use NFT to increase brand awareness

NFTs are changing the Internet and are considering digital assets and content such as blog posts, images, videos, audio files etc. As a result, businesses around the world are now diving into the NFT space to try and take advantage of early adoption and make the most of what is fast becoming a long-term trend that will stay.

The trend is shifting from monetizing NFTs to using them as new forms of marketing and everything in between. In this article, we'll cover five different ways you can use NFT to increase your brand awareness.

NFTs or non-fungible tokens are unique digital items or assets that you can trade on specialized platforms such as OpenSea and other NFT marketplaces powered by crypto exchanges. They are similar to crypto collectibles, but you can use them to do things in the real world or the metaverse instead of just owning them due to their novelty value.

NFT is unique and impossible to be replaced with a token, just like an irreplaceable piece of art or furniture in your home that is also unique in other ways. The uniqueness feature makes NFTs ideal for tracking and accounting for digital assets, but also makes them ideal for representing any kind of asset ownership, both physical and digital.

NFTs are digital assets that exist as smart contracts on a blockchain like Ethereum and can be used to represent real assets like cars or art. They work by recording asset ownership information and other metadata on the blockchain through minting. This blockchain is a decentralized e-book that is tamper-proof, which means that it cannot be changed once written.

The unique token ID and other metadata are used to track NFT ownership. These bits and pieces of information are different for each token, making each one unique and irreplaceable. When we mint NFTs, smart contracts are used to assign ownership, control the transferability of tokens, and add them to the Ethereum blockchain.

When a token owner sells their NFT, they use the private key to authorize the transaction, and the transfer of ownership occurs after the private key is authenticated on the blockchain. This allows to avoid the need for trust between the two parties involved and the need for a central authority or other third party to verify the authenticity of each statement.

NFTs are becoming increasingly important to businesses because they can represent a variety of items, from digital sketches and photographs to podcasts, videos, and any other form of creative work. In addition, the underlying smart contracts can also be used in many other ways, providing tokens with unique features and characteristics that add additional value.

As a result, new ways to communicate your brands and engage with your audience have emerged that allow companies to use NFTs to build brand awareness, such as the ones below.

Gary Vaynerchuk is a Belarusian-American entrepreneur, writer, public speaker, and influencer. He experimented with NFTs to increase his personal brand awareness. He has done this in a very creative way by tokenizing events, i.e. minting NFTs, which are also used as input tokens for the various workshops and conventions he organizes. Using tokens to enter his events is a way to use NFTs to increase the number of people who interact with his brand, and anyone can do it.

For example, let's say you run a marketing agency and want to increase your brand awareness. One way to achieve this could be by organizing periodic seminars, courses, meetings, or any other event your potential clients might enjoy.

You then create a series of NFTs (which can be any type of digital asset such as images, audio recordings, videos, etc.), possibly collectible, and add a condition to the contract granting the owner access to that event. Those who are interested can purchase an NFT to gain access to the event and at the same time they purchase a piece of unique digital art or something more related to your particular industry.

Some brands have a solid and compelling story that they can capture in the form of a digital image, video, audio file, etc. You can then mint these assets as unique NFTs and offer them to your brand's fans and consumers.

This is a new form of narration that has a significant impact on brand awareness as users walk away owning part of your brand story; In addition, you also have a potential income opportunity for your business.

It is similar to what Jack Dorsey, the co-founder and former CEO of Twitter, did with his first tweet, which he sold as an NFT for nearly three million dollars. In addition to the gross profit, this sale made headlines around the world, attracting attention from all quarters.

Another way to spread the information through NFTs is to create digital versions of your brand's individual products and mint them as NFTs. You can then sell these digital assets as avatar clothing in online games or distribute them online in a variety of ways.

You can also experiment with new product launches that you haven't yet released to the market to test the waters and see how they will perform in the real market.

Many large companies such as Nike, Gucci and Coca-Cola have successfully experimented with this NFT use case. In the case of Gucci and Nike, their products are perfect for this strategy, while in the case of Coca-Cola, instead of soft drinks, they have started minting branded clothing.

Users typically purchase these NFTs with Ethereum or another cryptocurrency and display them in a virtual environment where they meet and interact.

NFTs are quickly becoming popular and a lot of people notice that they diversify investments, which explains their popularity. This creates an opportunity to bring your brand to the masses by offering unique and collectible NFTs for free or as part of a contest where users need to interact with your brand in some way.

For example, you can create these NFTs to give the owner access to an event your brand will attend, or you can use tokens to host one-on-one Q&A sessions with brand representatives, customer service representatives, or even influencers.

Strategic partnerships are a time-honoured approach to building brand awareness. Working with established NFT creators and auction sites that already have large followings will help you spread the information about NFTs much faster. Since this is a relatively new development, it is important to act quickly so you can build stronger connections that will bring more value to your business.

Many companies have started using this strategy, which is a lot like influencer marketing. Some NFT artists are so popular that almost everything they post goes viral. For example, NFT sneakers created by artist FEWOCiOUS for shoe brand RTFKT earned $3 million, even though the brand was relatively new and unknown.

NFTs provide brands and marketers with great content or products to create unique experiences on NFT-enabled platforms. In addition, they offer an ideal opportunity for brands to bring marketing into new metaverses in a simple and scalable way.

Due to the uniqueness of each token and the ease of ownership verification, NFTs can be used in conjunction with existing marketing strategies, making them more effective and personalized. In addition, NFT minting is a completely new way of repurposing content, and the possibilities are endless.

Raising brand awareness is just one of the many benefits of NFTs in marketing. Other uses include creating consistent messages across multiple platforms, driving sales, and building an online presence with real value.

NFTs are a relatively new form of digital collectibles that can be used in marketing and have a bright future. It is undeniable that in the near future they may become an integral part of advertising.

By tokenizing events, cooperating with NFT artists, organizing NFT contests, and generally following the tips you found in this article, you can take advantage of the current trend to promote your brand.

Keep in mind that these are just five of the many uses for NFTs in marketing. In addition to brand awareness, NFTs offer many different new and exciting possibilities thanks to the power of smart contracts. If you are smart, you are already thinking about how to implement this in your business.