Magician spoke about the partnership between Gambit and AS Monaco
Author: Hawk Live LLC
Last updated:
Alexey «Magician» Slabukhin, the general director of the HellRaisers organization, told in his Telegram channel about the cooperation between Gambit and AS Monaco and what are the benefits of the partnership.
Recently, the announcement of cooperation between the Gambit club and AS Monaco took place. Fortnite and Dota 2 rosters will play under the «AS Monaco Gambit» tag. There were a lot of questions in eSports chats and comments - what kind of partnership is this, why is it needed. Below are my thoughts.
From an interview with an MTS representative, I realized that this is a kind of Alliance, when clubs exchange audiences, work WIN-WIN and help each other. For example, a person can become a fan of one of the clubs and generate income in the form of buying merchandise or sponsored products. It is important to understand that both clubs work for the same audience, but are not competitors, but only benefit from cooperation. Also, this is the exchange of resources - specialists, personnel, training bases, marketing, media.
The only risk that is possible is that if there is a media scandal, it may partially affect the second partner club. Intermediate - if someone loses engagement, and in the end there will be nothing but the announcement.
