BetBoom Team paid to stand out in the finals of The International 2024
Author: Hawk Live LLC
Last updated:
BetBoom Team unexpectedly purchased a banner at the Royal Arena, the venue for The International 2024, to stand out during the finals of the Dota 2 World Championship.
This was revealed through images shared on social media.
The photos show that the only banner displayed features an advertisement for BetBoom Team and The International 2024. Initially, fans thought that Valve had finally started promoting the final phase of the tournament, but the screen only showcased one team.
Credit: BetBoom Team
Interestingly, only BB Team paid for advertising their roster, while other clubs and tournament organizers chose to forgo such promotions. Notably, there is no other indication that the Royal Arena is hosting the biggest esports event of the year for Dota 2.
Credit: BetBoom Team
The cost of renting the banner for the club has not been disclosed yet, but it is likely quite substantial, given that it is the venue for TI13.
Previously, Alexander "TORONTOTOKYO" Khertek surprised fans with an unexpected achievement at The International 2024.
